Ideas from the Underground :: Critical Thinking Cars Essays

Ideas from the Underground Automotive designer Jerry Hirschberg was speaking to the product planning manager for marketing at Nissan about redesigning their light trucks:'Really, "I responded, growing intrigued. "Yep. Seems they use their trucks as trucks less than twenty-five percent of the time"... "What do they use them as the rest of the time?"I wondered. "Basic transportation. Cars." There. A small, barely detectable synaptic spark The truck trisected itself in my mind in to three discrete boxes: one for carrying the engine, one the driver, and one the cargo. Seen in this formulation, it became dramatically evident that the former & latter were quite ample, but between them they sandwiched a rather stingy, cramped volume for the human cargo. And yet, according to Sheldon Payne's information, it was precisely this middle box that was most important and received the greatest use. In his essay "The Three Domains of Creativity" Arthur Koestler states that, "Creativity often starts where language ends, by regressing to preverbal levels, to more fluid and uncommitted forms of mental activity." Although at that point in the essay, he is speaking of scientific creativity, later on he conveys that it can be applied to almost any kind of creativity. Take Hirshberg in the above passage as an example. He was trying to access the raw information gathered by the marketing department at Nissan about what improvements consumers wanted in the light trucks. When he got to a point where his idea began to form in his mind, he stopped talking and started visualizing how he could redesign the new model of the truck. Another example of non-verbal thinking is shown in Ron Howard's film A Beautiful Mind, where John Nash is in a bar with his friends and he reasons out his new idea that won a Nobel Prize. His reasoning on the screen is shown as images of his friends and the girls they are trying to "get", as he thinks of how they could all win. The scene mirrors how he came up with his revolutionary theory. Koestler also emphasizes this idea of the visual playing a greater part in creativity than verbal thinking with the results of an inquiry, in 1945, into the working methods of eminent mathematicians in America. He wrote, "The results showed that all of them, with only two exceptions, thought neither in verbal terms nor in algebraic symbols but relied on visual imagery of a vague, hazy kind.

Us Gaap and Ifrs Difference in Income Statement

Income Statement Income statements present an ordered list, grouped by broad categories of revenues and expenses. The income statement begins with revenues followed by a list of expenses. U. S. GAAP and IFRS requirements for the presentation of income statements are similar, with some important differences. *Other than separating revenues from expenses, U. S. GAAP provides little guidance about which items the firm must separately display or their order. IFRS requires, at a minimum, the separate display of revenues, financing costs (for example, interest expense), income tax expense, profit or loss for the period, and certain other items. *Both U. S. GAAP and IFRS require the separate display of items whose size, nature, or frequency of occurrence make such separate display necessary for accurately portraying performance. *Both U. S. GAAP and IFRS require separate display of items related to discontinued operations, a topic discussed in Chapter 14. *IFRS requires separate display of the portion of profit or loss attributable to the minor- ity (noncontrolling) interest and the portion attributable to the parent entity, a topic dis- cussed in more detail in Chapter 13. U. S. GAAP contains a similar requirement starting in 2009 for most firms. IFRS permits firms to present expenses by either nature or function; although U. S. GAAP is silent on this issue, guidance from the Securities and Exchange Commission requires registrants to classify expenses by function. 4 REVENUE RECOGNITION Revenue recognition refers to the timing and measurement of revenues. Management applies the revenue recognition criteria of authoritative guidance to decide whether a given transac- tion meets the criteria and so results in recording revenues (and the related expenses). Reve- nue recognition is among the most complex issues in financial reporting.As of the writing of this textbook, U. S. GAAP contains over 200 pieces of authoritative guidance for recognizing revenues. The quantity and complexity of this guidance result from several factors. First, mis- reporting of revenues (either reporting revenues before the firm earns them or reporting non- existent revenues) is the most common form of discovered accounting fraud. 9 Second, firms often bundle products and services and sell them in multiple-element arrangements, and each element of the arrangement has the potential to result in revenue recognition.An example of a multiple-element arrangement is the sale of a machine with an extended five-year war- ranty, installation services, training for employees to learn how to operate the machine, and software upgrades as they become available. This bundled arrangement can contain five or more elements, delivered at different times, but with a single sales price. The selling firm faces difficult recognition and measurement issues in deciding (1 ) whether a given element of the arrangement has separable revenues, and (2) when, and in what amounts, to recognize rev- enues for the separate elements of the arrangement.CRITERIA FOR REVENUE RECOGNITION As a general principle, under the accrual basis of accounting, the firm recognizes revenue when the transaction meets both of the following conditions: 1 . Completion of the earnings process. The seller has done all (or nearly all) that it has prom- ised to do for the customer. That is, the seller has delivered all (or nearly all) of the goods and services it has agreed to provide. 2. Receipt of assets from the customer. The seller has received cash or some other asset that it can convert to cash, for example, by collecting an account receivable.The first criterion focuses on the seller’s performance. Firms recognize revenues from many sales of goods and services at the time of sale (delivery) because that is often the point of completion of the earnings process, in the sense that the seller has transferred the promised goods to the customer or has performed the promised services. Even if some items remain unperformed (for example, promises to provide warranty services and promises to accept cus- tomer returns), the seller can recognize revenues as long as the unperformed items are not too great a portion of the total arrangement with the customer, and the seller can easonably measure the cost of the unperformed items. 11 The second criterion for revenue recognition focuses on measuring the amount of cash the seller will ultimately receive. The exchange price between the customer (buyer) and seller represents the assets exchanged by the customer for goods and services, and provides the ini- tial measure of revenue.

Depression An Overview - 1039 Words

Depression: An overview Depression is more than feeling sad or blue for a few days. It is a serious mental illness that can have grave consequences for the sufferer and his or her family. Depression is classified as a mood disorder, and a careful diagnosis is required for appropriate treatment. Depression can be treated effectively with psychotherapy, medications, or a combination of these different approaches and the sooner the patient receives treatment, the better the outlook. The two major forms of depression are classified as major depression or dysthymia. Major depression involves a complete loss of functionality on the part of the patient. The patient has trouble sleeping and eating and engaging in the normal activities of his or her life, like working and going to school. The patient has a persistent sense that life is not worth living and cannot take pleasure in the things he or she used to enjoy. Dysthymia is a less disabling form or major depression in which the patient can get through the tasks of daily life but feels little joy and a persistent sense of sadness (Depression, 2012, NIMH: 2-3). However, it is important to note that the symptoms of depression vary from person to person. Adolescents may act out in anger when they are depressed, rather than show the traditional listlessness and lack of affect that characterizes depressed adults (Depression, 2012, NIMH: 9). Some people may want to eat more and sleep more when depressed while others may loseShow MoreRelatedAn Overview of Becks Cognitive Theory of Depression in Contemporary Literature3027 Words   |  13 PagesBeck s Cognitive Theory of Depression Features Underlying Dysfunctional Beliefs Beck s main argument was that depression was instituted by one s view of oneself, instead of one having a negative view of oneself due to depression. 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